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Amarillo College Student Media won Gold and a Best of Show Award in the student division at the 2022 American Advertising Awards.
The annual awards, known as the “ADDYs,” were presented Feb. 17 at Reed Beverage in Amarillo and recognize excellence in local student and professional advertising.
The student-produced magazine, “The Current,” was published in spring 2021 and won a Gold ADDY Award and Student Best of Show for magazine design. This particular issue of the magazine has also garnered state-wide and national attention.
“It is a testament to the focused, relevant instructions of the Arts and Media programs and real relationships formed in this area that our program continues to achieve such greatness,” Derek Weathersbee, a graphic design instructor and magazine adviser said. ““These students deserve so much credit. I could not be more proud.”
The magazine focuses on exploring creativity. Stories included graduate profiles, synesthesia, student filmmakers, as well as the psychology behind creativity. Taylor Burton and Eden Roberts were co-editors for the issue.
“I am grateful for the acknowledgement,” Burton said. “So much hard work and dedication was poured into this issue of ‘The Current.’ I am proud of my co-editor, Eden, and all of the others who helped us create something worth seeing.”
The American Advertising Awards, hosted by the American Advertising Federation – Amarillo (AAF-Amarillo), is part of a three-tier, national competition. AC Student Media’s gold-award winning magazine will move into the second tier of the competition, where the local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
According to the AAF, a gold ADDY is a recognition of the highest-level of creative excellence and is judged to be superior to all other entries in the category.
“Winning Best of Show demonstrates the high level of education and career preparation that mass media and graphic design students receive from Amarillo College,” Jill Gibson, mass media program chair and student media adviser, said.
Gibson and Maddisun Fowler serve as the advisers for AC Student Media, which is part of the Matney Mass Media Program. For more information please contact Fowler at mfowler@actx.edu.
-Amarillo College